Le Trang Chicken Rice was born and developed in 2015. With 10 branches in the Can Tho City, Vietnam. Le Trang Chicken Rice is still one of the No. 1 chicken rice brands in Can Tho area.
With the desire to bring its brand further, Le Trang Chicken Rice has chosen Demad Agency as a partner to change its brand identity system.
The icon is inspired by the character's face with a chicken hat. Expression expressing satisfaction and contentment after a delicious meal. The brand wants the Logo image to show a fun, dynamic and youthful personality.
Graphic elements with fun, mischievous colors. Express many different unique emotional states when experiencing the service at Le Trang Chicken Rice. Get inspired by the states, emotions, or ingredients associated with food.
We want to bring to the community new and interesting experiences when coming to Le Trang Chicken Rice
Thank you for watching!
Credits:
CEO & Founder: Nguyễn Bảo Duy
Art Director: Flexx Phạm
Project Manager: Khánh Huyền
Design Team Leader: Ý Nhi
Content Team Leader: Mai Phương
Brand Designer: Flexx Phạm - Ý Nhi - Hải Triều | Motion: Ý Nhi - Hải Triều
Showcase: Flexx Phạm
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